Michigan's Newspapers

Today I attended a panel at CMU entitled “Michigan’s Newspaper Industry: Our Past, Present and Future.” Journalism professionals [who also are CMU alumni] from around the state gathered for a very interesting and thought-provoking discussion.

The panelists included:

1. •Lonnie Peppler-Moyer, past president of the Michigan Press Association and publisher of the Monroe Evening News and Bedford Now.
   

2. •Laura Varon Brown, audience editor and columnist for the Detroit Free Press and member of its digital transition team.
   

3. •Tony Dearing, former director of the Flint Journal and now content director of annarbor.com.
   

4. •Mike MacLaren, executive director of the Michigan Press Association.
   

Each of the panelists brought up some great points. One of my favorites was Mike MacLaren’s unique comparison of the music and newspaper industries. Ten years ago almost everyone purchased CDs from music stores like Harmony House or other smaller shops. Then, before we knew it services like Napster came along and--BAM!--record shops were closing their doors and purchasing music became a digital transaction.

The point is music is still being produced; the demand for it didn’t die with the digital revolution. Similarly, the need for news is still there and always will be. The challenge now is for newspapers to figure out how to successfully reinvent themselves during this time of change. Despite the rather gloomy industry outlook, many journalists see opportunity in addition to challenge. As MacLaren so wonderfully stated, “I’m scared, but I’ve never had so much fun in my job.”

Another memorable moment was when Laura Varon Brown described what it would be like to walk into a car dealership and tell one of the sales associates, “I want that car for free.” Her question brought up the debate of newspapers charging for online content. Some may see her comparison as a stretch, but when it comes down to it, there has to be a way for the Internet to be mutually beneficial for both readers and reporters.

For example, Freep’s new Electronic Edition [free-trial available until this Thursday] will be “very different” from freep.com and will give users more information and options. I played around a bit on the new site and have to say, its probably something I would be willing to pay for.

But Tony Dearing brought up a good point--what works for one paper isn’t necessarily going to work for another. There is not going to be one correct model. As Dearing pointed out, many people mistakenly consider newspapers, not the news itself, the core product of the industry.

What are your thoughts about the future of newspapers?Which online publications are you willing to pay for, if any?

5 Things You Don't Learn in College

On Monday during my public relations seminar, two speakers gave a presentation on some of the things they wish they would have learned in college.

Natalie Ebig Scott is the communications manager for Project GREEEN at Michigan State University. Eric Lingaur is a senior account executive at MS&L Detroit.

Here are some pointers they feel future PR pros should keep in mind.

1. Never be above any task. Just because your boss asks you to file papers or take the lunch orders doesn’t mean they think you aren’t capable of greater things. The way in which you respond to such tasks says volumes about your attitude and work ethic. Show eagerness (even if you have to fake it a little) no matter what you are working on, and you will earn greater responsibility and respect from others.
   

2. Keep your own “ego” file. There are going to be times when something you do goes unnoticed. However, there also will be times when you receive praise for a job well-done. Keep a file where you can store thank-you notes, client evaluations, praise e-mails and other documentation of your accomplishments. These materials come in handy as a nice pick-me-up on a bad day, or especially when it comes time for annual reviews.
   

3. Be travel savvy. There may be a time when you will have to travel for your job. Whether it is once a week, once a month or once every five years, knowing how to travel quickly and lightly is valuable. Know what the packing “essentials” are and stick to them. If you are flexible, you might have an opportunity to see many great places. Oh, and if you don’t have a passport yet--get one!
   

4. Start building a corporate wardrobe now. Sure, you may eventually end up in a job with a casual corporate culture. However, there are always going to be occasions such as interviews, guest appearances and fundraisers that require professional dress. It is important to have a variety of appropriate professional attire readily available. Shop the sale racks and clearance centers. Don’t wear the same suit/outfit to your first and second interviews. Oh, and ladies--if you wear heels, always keep a pair of tennis shoes at your desk. You never know when your day may be turned upside-down and all you can think about is how badly blistered your feet are going to be.
   

5. Don’t be the stereotype. PR isn’t about celebrities, glitz and glamour. To avoid sounding like you have no idea what public relations is, never say the following statements in a PR interview:
   

• “I’m a people person”
  
• “I love planning events”
  
• “I have a lot of friends”
  
• “I’m good at talking”

Although these may very well be true, find other ways to express them that incorporate more relevant job skills.

PR professionals: What do you wish you would have known before entering the job field?

PR students: What advice has guided you in the right direction?

10 Ways to Nail Your Next Phone Interview

As students begin to apply for summer internships, many will face phone interviews as a part of the application process.

Having been through a few myself, here are some helpful tips to keep in mind next time you pick up the line:

1. Ask the interviewer ahead of time to call you on a land line. This way you won’t have to deal with cell batteries dying or bad reception areas. Even using a hands-free headset can be beneficial.
   

2. If possible, temporarily turn off your call-waiting option so you won’t be distracted by those annoying beeps.

3. Have your resume and portfolio handy. It is often difficult to remember details about your past experiences off the top of your head, so having them on paper in front of you will make it easy to talk about. Also, tab important pieces of your work you want to mention, making sure to highlight skills relevant to the position you’re applying for.
   

4. Prepare bullet point notes of answers to commonly asked questions. Can you tell me about yourself? What has been your biggest challenge? What has been your greatest accomplishment? Why do you want this position? Having three to four key points prepared ahead of time will help you stay on track and avoid rambling on.
   

5. However, don’t expect to have an answer ready for every question. Be prepared for the curve ball. I was once asked, “If you were a vehicle, what would you be?” I’ve also heard of interviewers asking you to spell the company’s name. Expect the unexpected and do your homework to learn as much about the company as possible.
   

6. Ask your roommates to keep things quiet for awhile. You can even put a small “Interview in Progress” sign on the outside of your bedroom door.
   

7. If possible, sit at a desk with your computer. In fact, having the company’s Web site up can be helpful in case you need to access fast facts.
   

8. Have water handy. The last thing you want is to go into a frantic coughing spell during your time to shine.
   

9. Always ask a question when given the opportunity. You can ask when they plan to make a final decision, what some job responsibilities are or even what the corporate culture is like. Asking questions shows you aren’t afraid to engage in conversation.
   

10. Send a thank you card. This isn’t just for in-person interviews. An email is acceptable to send, but a handwritten note is still the best gesture. Purchase a card beforehand and send it out immediately after your interview. You never know what a difference it could make.
    

What are some of your own interviewing tips?

What I've Learned Doing PR For My Mother

My mom began face painting many years ago. It was a skill she picked up to provide some extra fun at my Girl Scout troop parties. I’ve long since outgrown my mint green vest and skirt, but my mom has fine tuned her face painting abilities ever since.

About a year ago, she decided to start her own side business providing face painting for other people to enjoy. While my mom has found a way to do something she loves, I have found a way to practice what I’ve been learning about public relations.

Here are some skills I was able to put to use for my mother’s business:

1. Web site creation. Using Apple’s iWeb made creating a Web site for my mom easy. The templates provided an easy-to-use guide, but I was still able to make the site my own by adding in graphics and logos I custom made in Photoshop and InDesign. The skills I learned in my intro to visual communication class came in handy here. I also have learned a lot about domain names, nameservers and hosting through trial and error. Web site creation can be very frustrating at times, but I am glad I was able to put these skills to use. I took an intro to multimedia design class last semester where I learned how to create sites in Flash, but I think it will be awhile before I’m ready to start from the ground up.
   

2. Video/audio editing. I was inspired by my intro to multimedia design class to put my audio/video skills to the test. I was able to record video and use Apple’s iMovie to create two short clips for my mom’s site. The process of getting everything to look and sound like I wanted was challenging, but in the end having video/audio on my mom’s site adds an exciting element of interactivity for the end user.
   

3. Graphic design. On top of coming up with a name for my mom’s business, I helped her establish a brand by designing a logo in InDesign. The logo, as seen above, now appears on her business cards and polo t-shirts, and also can be used for many other promotional purposes.
   

4. Photography and photo editing. Using my own digital camera and software, I’ve been able to take and edit photos for use on the Web. Again, my Photoshop skills came in handy here. This way, potential customers can see exactly what to expect when they book an event with PegFX.
   

5. Relationship building. Knowing how to communicate with a client is key to achieving successful results. Obviously, my relationship with my mother is going to be different than with other clients. However, working with my mom to promote her business has given me a taste of what to expect. For example, having to explain what I do to someone from a non-PR background has given me good practice. Not everyone understands what public relations is or why it is important. What matters is that you are on the same page and understand what it will take to achieve your goal(s).
   

6. Overall, working with my mother has not only given us a chance to get to know each other better, but it has proven to be beneficial for both of us. We both have the chance to do something we love while helping one another grow and learn. I’ve got more creative marketing strategies for PegFX in mind, but finding the time to work on them is a different story.
   

7. Students, if you’re looking to get some good experience, ask around at local businesses to see if any would be interested in some free PR. It doesn’t have to be an internship per say, but perhaps you can offer some help publicizing upcoming events, writing or designing promotional materials or launching a new campaign. Take advantage of your time as a student to gain as much experience as possible before entering the job market.
   

If you’d like to check out my mom’s face painting Web site, click here.

New Year's Resolutions

Every year when Jan. 1 rolls around, millions of people vow to lose those extra pounds, quit their unhealthy habits and manage their money better. Now I’m not saying I can’t afford to do all of the above, but this year I’m taking my new year’s resolutions in a different direction. This will be my first year blogging my resolutions to the world, so maybe that will motivate me a bit more.

Blog more. I just recently started blogging. In fact, I feel like this whole wave of social media emphasis happened before I ever saw it coming. I would ideally like to blog at least three times a week, but I’m going to shoot for once a week to start out. Busy as I am, I know I need to set aside time in order to achieve this goal.

1. Read more. I feel like I do a good job of staying informed about current issues surrounding our nation and world. But when it comes to reading novels and books, I can’t remember the last one I read (completely) for non-school related purposes. Last week I was at Barnes & Noble and came across at least 10 books that caught my eye. Anyone have some good must-reads I should check out?

2. Relax more. My friends and family are always telling me I need to de-stress. I like to think I have my stress under control, but the truth is there are times when I feel completely overwhelmed with school, work and my involvements and I get burned out. Many days I am out and about from roughly 8am until 1am when I attempt to get some quality sleep. I’d like to prevent getting overwhelmed in the future by setting aside 30 minutes each day to relax by doing yoga, working out, reading or just taking a power nap.
   

3. Do more. This resolution is slightly contradictory to my last one, but at the same time I feel it is important to make the best of the little time I have left at CMU. Many of my friends graduated this past semester and even more will do so in the spring. It has been a real wake up call that helped me realize how fast four years can go by. I feel like I’ve done a lot at CMU and made some of the best friends I could ask for. I have just over one year left in Mount Pleasant, so I want to make each day count. Years from now I know I will still cherish the friendships and memories from CMU.

Do you share any of these resolutions? Do you have any advice or suggestions for ways I can achieve these?