Always Include References With Your Resume

Every once in a while I like to share a bit of "Old Polish Wisdom" from one of my former professors, Central Michigan University journalism faculty member Jim Wojcik.

In his public relations seminar class last semester, Wojcik once told us to always include references with a resume when applying for a position.

The reasoning behind his advice is clear. If you've already included your list of references, it is one less step the employer has to take. You want to make it easy for the interviewer to find out everything they need to know about you. If you say you have references "available upon request," it requires the employer to put in additional time and effort that may negatively impact your chances of success. Given the competitive nature of the current job market, some employers will toss your resume aside over the littlest of details. Avoid this situation by always including a list of professional references with your resume.

One exception I can think of is if your resume is openly accessible online. In this case, you don't want to give out too much personal information (whether it is your own or someone else's). Be careful with posting references online to avoid compromising personal information.

Also, always exercise caution when sending out your resume and references to employers. Be sure the company is legitimate and keep in mind that you are granting them access to personal and sometimes confidential information.

How One PR Grad Went From College Town to Chi-Town

As I quickly realize how fast senior year really does fly by, I find myself thinking more and more about my impending job search. I had the opportunity to speak with a recent PR grad and fellow Central Michigan University Chippewa, Ms. Lacy Quinlan, to get a bit of insight on how she landed her first job at CME Group.

Can you tell me a little about your job search? When did you start? What steps did you take?

I started searching for jobs casually during my first semester of senior year. I just wanted to get an idea of what was out there. I started searching more seriously in the middle of my second semester and through the summer.

I started by becoming more active in different social networks to connect with alumni and businesses I was interested in. LinkedIn and Twitter (especially) were good for this. I found a lot of jobs were posted on these sites. I also regularly checked sites like CraigsList (make sure the positions are legitimate!) and Indeed.

Is there anything that would have made your job search a little easier?

I really didn’t know where to start. Do I look in newspapers? Do I make cold calls? Do I stick to the Internet? I tried to do all these things, but it was really intimidating. It helped to dig around for alumni contact information to ask for advice.

What kinds of thoughts were running through your head when you were offered a position?

“THANK GOD!”...“My mom is going to be so happy!”...“Wow. I have one week to move to Chicago!”...“I hope I know what I’m doing.”...“Yay public relations!”...“I’m a grown up.” I was pretty nervous about moving and changing my world so quickly, but I was thrilled that my hard work paid off.

What has the transition from college student to professional been like?

Strange, but mostly good. I am still wrapping my mind around the fact that I will be working without Christmas/spring/summer breaks, and it’s weird living in a new city with no friends or family close by. It’s also been very challenging to get a handle on the language and concepts used in my industry. It has taken a lot of reading and research to even begin to understand the complexities. However, I like waking up each day having a purpose and learning more about the public relations field. It’s exciting to put everything I’ve learned into practice. I go to bed earlier now, too.

What do you miss most about being a college student?

I definitely miss having my family, friends and boyfriend at an arm’s reach. But now at the end of the day, I can do whatever I want! There’s no homework to hold me back.

What is the best part of your new job?

I love the opportunities I have to learn, not only about PR, but also about my industry. My world gets bigger on a daily basis, and I am constantly learning how to improve myself as a PR professional.

Any advice for soon-to-be graduates?

Don’t freak out too much. It’s okay if you have a little time after graduation without a job. Enjoy it! Go to a lot of concerts, hit the beach and unwind from 4+ years of hard work.

Be aggressive when you are job hunting; there are opportunities everywhere. Utilize all your networks (online and off); people will be happy to help.

Don’t be afraid to call companies that aren’t posting jobs. Ask if someone would be willing to look at your resume and offer tips.

Any other comments or advice?

I really used to think a lot of social networking Web sites were silly. Particularly Twitter (I was a hater). But, they have proven to be very useful for job hunting and my current work. My position was advertised exclusively on Twitter and LinkedIn.

Have fun! Move to Chicago!

Lacy Quinlan graduated from Central Michigan University in May 2009. She majored in Integrative Public Relations with a minor in Media Design, Production and Technology. At CMU, Lacy was an active member of PRSSA and PR Central, and also worked as an advertising manager at Central Michigan Life. She now lives in Chicago and works as the corporate communications specialist at CME Group, the world’s largest and most diverse derivatives exchange. You can connect with Lacy on Twitter at @LacyQ

and on LinkedIn here.

The Minor Details: Why I Dropped My 2nd Minor

I recently made a decision not to pursue a second minor for my undergraduate degree. After much debate, I decided against trying to cram 12 credits of upper-level advertising classes into my last semester. The issue is I need at least 124 credits total to graduate. With my major in integrative public relations and leadership minor combined, my total falls at 112.

Instead of enrolling in a semester of advertising classes, I decided to take the opportunity to pursue some areas I haven't had the chance to. I've always wanted to take a class in yoga, pottery or photojournalism. This spring, I'll finally be able to. My spring schedule is completely open--the only requirement is that I enroll in 12 credits. What a feeling...

Now trust me, as an overachiever, this has not been an easy choice for me. Some may consider this "the easy way out" or even the wrong decision. However, I'm confident that my knowledge, work experience, internships and extra curricular involvements speak volumes more than a second minor would.

The reason for this decision came about after I had a major wake-up call this summer. I realized I was heading into my senior year of college. People say college is the best four (or five) years of your life. I've already begun my final year and there are still so many things I want to experience as a college student. This is time that I will never get back. I have my entire life to work, but only one year left to enjoy the luxury of being a college student.

Don't get me wrong, I'm not looking to blow off my responsibilities. In fact, I think having a lighter class load will allow me to put forth more effort toward my involvements and passions. Not to mention I'll have a chance to experience things I've been putting off. For example, I finally stopped making excuses and joined the intramural tennis team.

I've really been making an attempt to take advantage of the little time I have left at CMU. After this year, my roommates and I will be going our separate ways and no one knows exactly where we'll end up. As college students, it's important to find the balance between responsibility and freedom. There will always be work to be done, but some opportunities won't come around more than once. Make the most of each and every day.

What do you think? Do people put too much emphasis on degree minors? Grads: Is there anything you wish you would've experienced during college that you never got around to?

Let Others Surprise You

Sorry it has been a while since my last post. With my senior year at CMU kicking off, I've been busy getting things on track. In addition to working on my honors senior capstone project and my leadership internship, I've been serving as president of CMU PRSSA (among other commitments).

One of the things I've learned through my leadership minor and experience is not to be afraid to let others lead. George S. Patton once said, "Don't tell people how to do things, tell them what to do and let them surprise you with their results."

I really like this quote because it exemplifies the concept of delegation and the type of leadership philosophy I try to exemplify. I really am not a fan of micro-managing because I know I personally love having a little creative freedom.

I also think it is extremely important to demonstrate appreciation and value for the work of others. If you assign someone a task and you don't exactly like the results, don't just re-do it yourself. Go over it with the person and talk about your concerns so they can learn and improve upon the project while maintaining ownership of it. Similarly, if you ask for the input and opinions of others, don't just let them speak and then ignore what they said. Listen to their thoughts and give each serious consideration before making a final decision.

As president this year, I'm really hoping to shake things up a bit and get out of the mindset of "this is how it's been done in the past." I want to try new things and take our chapter to the next level.

So far, I've tried to just put my faith and encouragement into my executive board members and give them the tools they need to get their jobs done. I've been pretty pleased with the dedication and efforts the executive board has put forth thus far and I'm really excited to see where things will take us in the future...

Has anyone ever surprised you with their results? Do you have any tips for effective team leadership?

"Is PR Right For Me?" Part 5

This is the final installment in a five part question and answer series aiming to help students decide if PR might be a good career fit. Thank you to all the PR professionals who took the time to make this series a success.

Also, be sure to check out #PRStudChat, a Twitter chat inspired by this blog series that takes place tomorrow, August 19 at noon EST. For more information, check out the LinkedIn Group.

David Teicher is a Social Media and Digital Strategist. You can connect with him on Twitter at @Aerocles or at his blog, Legends of Aerocles.

1. How did you end up in PR?

That is a very interesting question. I started college as a premed student and over the course of my first 3 years, I bounced around from, medicine to psychology, to law, to philosophy. All the while I had been taking writing classes, expository, creative, professional…etc. because I enjoyed writing. It wasn’t until my senior year that I considered applying my penchant for composition, vocationally. At that point, it was a matter of identifying a discipline in which I would be free to write and express my creativity, while becoming active in the ‘business world’ – as opposed to struggling through journalism in a flailing media industry. I landed an 8-month internship at an NYC PR Firm and the rest is history.

2. What are some of your past job titles? (Feel free to include any non-PR-related titles as well, if they helped you get where you are today).

I worked as an EMT for a few years, volunteering on my local ambulance corp. I worked in a cardiologist’s office too, as a medical assistant, concluding my medical career. I’ve been a camp counselor (like the rest of the world), and in college I worked as a research assistant and student teacher.

3. What do you consider to be the top three absolutely essential abilities a PR pro must have?

Confidence is number one for me. Regardless of who you’re talking to, reporter, client, boss, or anyone else, you must exude confidence, feigned, authentic, or otherwise. We are traffickers of information, and that information is only as credible as you can convey. If you don’t speak with confidence in a clear and articulate manner, no one will buy what you’re peddling.

Passion. In this regard, I mean passion for advancement and furthering your own career through an ongoing reeducation and continuous efforts to improve your understanding of our discipline. As the media landscape is in the throes of upheaval and new paradigms are constantly being tested and replaced, the PR industry is very much affected. Only those who are passionate about what they do will take to time to read up on the latest and greatest tools, norms, accepted practices, and case studies. This is a daily requirement. The nebulous industry we’re in is evolving at an astounding pace; if you don’t keep up and make adaptation a priority, you’ll find yourself on the fast track to obsolescence.

Writing. As obvious as this may sound to some, I’ve seen some pretty terrible pitches and press releases floating around out there. And writing isn’t limited to these two common forms. Writing copy for client websites or blogs has become an increasingly significant requirement in Public Relations. In fact, I’d go so far as to suggest that every Publicist and Media Relations Practitioner should have a blog, or at the very least, write for leisure on a semi-regular basis. The only way to develop your writing abilities is consistent practice, just like everything else. It doesn’t matter if no one reads your blog; the authorship is the essential element. We are counterparts to journalists and reporters and as such, our writing skills must be on par with theirs.

4. What are some "unexpected" skills you've used in your job?

Social media savvy, first and foremost. This was an arena I found myself in completely by default – most likely due to my age and familiarity with the territory, even if it was only through personal use, and not professional utilization. I, like so many others, became the de facto social media expert and realizing the opportunity this presented, I was quick to embrace this role. I pushed it on clients and coworkers, alike. I’ve found this realm to fantastically interesting and an essential element to any modern PR campaign.

Diplomacy. Whether you’re mediating between coworkers, trying to explain a situation to your higher-ups, or handling a delicate client situation, patience and politics are key traits I didn’t know I’d need in this field and practicing restraint and diplomacy may very well save your job or help you land a big client one day.

5. How big of a role does personality play in PR job success? Are there any personality traits that are important to have (creativity, extroversion)?

Arguably, personality plays as big of a role in PR job success as any individual skill set or talent, if not bigger. Creativity, extroversion, confidence, maintaining composure under pressure, balancing aggressive tactics with an understanding and non-confrontational disposition – these are all personality aspects that come in handy every single day, dealing with coworkers, bosses, clients, bloggers, and reporters.

There are two things here I’d mention. One, effectively employing whatever your natural passion and interests may be. Two, ‘creativity as a necessity’ is an understatement. Forget thinking outside the box, in PR – and especially within social media – THERE IS NO BOX. There are no set rules. Learn from the successes and failures of others. Devise strategies, tactics, and innovative approaches to campaigns that reflect your personal flavor. This doesn’t come quick and easy, but consistent reinvention and applying your unique perspective on things can really set you apart.

6. Fill in the blank: PR probably isn't the right field for you if you hate _____.

Talking.

7. What academic course did you despise taking? What was your favorite?

Philosophy of Paradoxes was by far and wide my favorite. My least favorite – any and every math class – precalc, calc, stats…etc.

8. What percentage of your job takes place in a traditional office setting?

75%. But that’s changing rapidly and is very dependant on personal style. Can you efficiently work from home? Can you effectively converse with clients via email and phone or are you better face-to-face. In this field, individual preferences play a bigger role than in other industries, so figure out what works best for you. For me, I’m finding that I’m on a steady course of moving things to casual, non-office settings, but that’s what works for me and may not be true for everyone.

9. How much of your job involves teamwork/working with others?

1000%. The best ideas go nowhere if you can’t work well with others. To this day, I’m so grateful that I got to work with such amazing people. From my first day on the job, they took me under their collective wing and showed me the ropes, offered constructive feedback (whether I asked for it or not), and really helped shape me and guide me to where I am today. If it weren’t for this bond and teamwork, so many good ideas would have failed on execution, so much would slip through the cracks, and it would have made it very difficult to get up and go into work every day.

10. What is the best part about your job?

The boxlessness I described earlier. If you can make something work; if you can prove to a client or your boss that a certain strategy has a good chance of success or delivering results, it doesn’t matter how crazy it is or if it’s never been done before. I love that challenge to constantly innovate and think big.

11. Any other comments?

I think that about does it! Go Twitter!